Get read. Spotlight your expertise and sell more books!
The E & G PR team works with numerous authors - across various industries - helping them successfully promote their books (and their expertise).
As part of our efforts, we will:
- Develop media materials - press release, pitch letter, author bio, backgrounder, etc. – spotlighting the book and the author’s expertise on the featured topic.
- Create a targeted, customized, strategic media list that includes book reviewers and other contacts that cover the featured topic (e.g., financial, tech or leadership reporters, etc.)
- Work closely with our clients' publishing houses to coordinate promotional efforts, enhancing their efforts to showcase the book.
- Conduct proactive media outreach/social media outreach.
- Provide necessary materials to media contacts (e.g., book cover art, author headshot, bylined articles, book excerpts, etc.)
- Coordinate author interviews.
- Manage outreach efforts, including book signings, speaking engagements, and author appearances.
- Brainstorm creative ways to promote the book (e.g., incentives/giveaways, Webinars with the author, etc.)
- Track interest and provide regular reports to the client.
At IHHP, we often talk about the importance of having a COTE of Armor – Confidence, Optimism, Tenacity, Enthusiasm. The team at E & G exhibits these qualities every day, which is why we hired them and why they’ve been so effective with our campaign. They’re confident in their approach to media and marketing, optimistic that they’ll get results, tenacious in pursuit of our targeted media and speaking opportunities, and enthusiastic about the work they do and their collaboration with us. They’ve been an instrumental part of launching and promoting our new book, Performing Under Pressure, which has become a New York Times best-seller. They’ve secured ongoing, positive media hits in targeted outlets, which have boosted visibility for our book, our company and our experts. And they’re working with tenacity and enthusiasm to solidify strategic speaking engagements for our experts. It’s a real pleasure to work with them and I’d highly recommend them to others. Bill Benjamin, Partner, Institute for Health and Human Potential
