Strategic Planning

Get strategic. Our plans will maximize your impact & results.

You wouldn't build a house without a carefully thought out blueprint.  It's equally important to develop a strategic plan before embarking on marketing, media and public relations efforts, to ensure best results. 

We'll learn more about your goals, target audiences, benefits, differentiators, competitors, key offerings, and other critical background information. Through a "deep dive" session, we'll engage you in dialogue, discussing:

  • What are your key differentiators?  What makes you different - and better - than your competitors?
  • How do you measure success?
  • Who is your target audience?
  • What are your PR goals?
  • What would you consider a "home run”? Coverage in a particular media outlet?  A certain number of hits to your website?  Speaking at a specific venue?
  • Where do you want your PR campaign to be in 6 months?  A year?  What are your business goals for that same timeframe?
  • If you could tell someone only three things about your company, what would they be?

Based on this discussion, we'll develop a customized strategic plan with action items and timeline.   And then we'll execute the plan to help you achieve your desired results.


We truly enjoy working with E & G Public Relations. Their results-focused approach and thorough, determined methods are just what we were looking for to help us spread the word about our business and attract new clients. On top of that, they are extremely flexible and helpful when our needs evolve and change, which they often do! Jane Snyder, The Growth Engine Company

Contact Us

603-817-9464
165 FW Hartford Dr
Portsmouth, NH 03801
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